Brand & Product Consultant

Mische Howard

Helping lifestyle brands build worlds beyond their core offering

Creative Direction & Brand Identity

Mische Howard, brand and product consultant, East Devon

Most brand designers work on how you look. I focus on what you make (or want to make), and what that says about who you are.

With nearly two decades designing physical products for lifestyle brands Herschel Supply Co., Jack Wills, and Truly, and the last five years leading brand identity and creative direction from my studio in East Devon, I bring something most designers can’t: I understand the full journey from brand idea to a physical object in someone’s hands.

Working with service based businesses across the UK I help founders and teams move beyond their core offering and into the products and experience that make a brand become an entire brand world that their customers want to belong to.

Find Out More →
See how i Did it →
Model in The Re.Store white slogan T-shirt holding a sunflower
The Re.Store – Created Brand Core Message “Not Busy” And Executed It Through Product and Brand Messaging
Close-up of a black Herschel Supply Co. backpack with its woven brand label
Herschel Supply Co. – Creating seasonal brand collections as the product designer
Jack Wills menswear look: rust padded jacket over checked shirt and jeans
Jack Wills – Head of Menswear overseeing the direction of the collection and designing outerwear and shirting
Back view of a model in The Re.Store floral Bloom print yoga top
The Re.Store – Sports bra focused on comfort, support and feeling like a second skin suitable for everyday wear
Child wearing a Herschel Supply Co. printed kids backpack
Herschel Supply Co. – Developed the kids collections for the main brand and for J.Crew Kids
Jack Wills menswear: navy blazer, knit and selvedge jeans
Jack Wills – Designing the first suit collection for the brand that could be worn in a range of ways
Truly charcoal and white star print dinner plates and star bowls
Truly Lifestyle – Created the print and developed the theme around the stars/starsign in homwear
The Re.Store blue and white recycled cotton woven throw, folded with blanket stitch
The Re.Store – Worked with Manufacturers in the UK with recycled yarns to created brushed cotton blankets
Herschel Supply Co. – Developed luggage and bags for travel
Truly Lifestyle – Further developing the star theme concept in homeware
The Re.Store – Execution of the UK made, recycled cotton blankets
Herschel Supply Co. – Designing laptop cases and work bags for both in brand and Apple.
The Re.Store – Design development of upcoming collection working along side previous collection

HOW I HELP YOU

Are you a founder of a wellness, hospitality or lifestyle business? Have thought about adding products that you community genuinely want to own, but have no time, energy or idea of how to start?


Then we should talk!

Working together, we will deep dive into your business, the everyday, the ritual and essence of who you are and what you do. Then we talk about the products you wish to make, and what you community wishes you made. Once we have shaped and moulded what all of that looks like, we create the step by step process to get your brand new product(s) into the hands of your loyal fans!

Have a project in mind?

View my Services →
Book a Discovery Call →

Selected WORK

The Re.Store

BRAND & PRODUCT DESIGN + CREATIVE DIRECTION

Truly

FASHION DESIGN + CREATIVE DIRECTION

Jack Wills

CONCEPT AND FASHION DESIGN

Herschel Supply Co.

CONCEPT & PRODUCT DESIGN

View ALL Projects

Studio Notes

Musings from my East Devon Studio.

Sell the ritual, not the merch

Start with why, not with what When founders start thinking about adding products to their business, the first question is almost always: What can we sell? It’s an understandable place to begin. After all, if you’re creating a product range, surely the…

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